EL TORO MEXICAN RESTAURANT
Established in 1960 by Eugene Ybarra, El Toro quickly made a name for itself within the local South East Texas community. Serving up the best in classic Tex-Mex dishes for more than 50 years, El Toro has created a loyal fan following with its core focus on quality, reliability, and consistency. It was here where Jason of Cohesive Media established his footing for restaurant promotions and art direction, in 2007.
As Art Director, Jason created a new brand for El Toro, re-designed all the menus, produced several videos and built an entirely new promotional system. It was this system that created the cornerstone to Jason’s career. By the end of the fourth quarter, it increased revenue for El Toro by 2 million dollars.
EL TORO MEXICAN RESTAURANT
By working with the various departments and staff, Jason effectively created value that both the restaurant and customers enjoyed through his newly developed promotional system. He was able to create a constructive balance between different menu items and a message that would resonate with diners
STRETCHING THE BRAND
The newly developed brand that Jason created for El Toro spaned much farther than menu design and promotions. From gift cards to gift certificates, Jason made sure that every aspect of marketing, sales, and collateral was cohesive.
