mambo seafood restaurant
Mambo Seafood is a unique restaurant experience that was established in the mid-1990s. The menu focuses on the best elements of traditional and innovative American, Latin, and Pacific seafood cuisines. Renowned for its Seafood Market, Mambo offers a vast selection of fresh fish or fresh seafood by the pound to have cooked to your liking.
Jason of Cohesive Media was hired for several projects in 2015. His primary objectives were to redesign menus, creative promotions, and originate the framework for a digital ordering application to be used by the Mambo servers, affectionately called – Mambonificas.
ARTWORK DOES THE TALKING
Creating promotions for an equal blend of Spanish and English speaking audiences had unique challenges. Mambo needed the artwork to do all of the talking and relied less on the verbiage to convey the details of each promotion.
To see a detailed example of how we create our promotions, click the link below.
putting the happy in happy hour
Happy hour at Mambo was very indicative of the social atmosphere the restaurant provides. They have two sperate time slots that are dedicated to happy hour specials. From 3-7pm and 9-11pm. The happy hour menu design and promotions needed to grab patron’s attention quickly before the loyal regulars would order their usuals.
Keeping it Mambonifico
Although it never was put into production, Jason needed to help Mambo outside of creative direction. One of the unique challenges that Jason faced was to design the framework for an application that would help the Mambonificas explain a rather complex ordering procedure
Mambo offered a large assortment of freshly caught fish, shell-fish and other somewhat exotic seafood. They also had a number of ways you could have the fresh-caught items prepared and the sauces to pair them with. Explaining this trifecta in a user-friendly and eye-catching way was Jason’s primary objective for the project.
architecture with artwork
Jason started by creating a site-map of how the entire system would work. He broke each of the options down and created categories that were interactive and easy to follow. He then matched the architecture with artwork that was easily identifiable and clearly illustrated.
